Big Candy Bar with a Big Message
One of the world’s biggest candy bars was made up of 1,200 pounds of almonds, 5,500 pounds of sugar, 2,000 pounds of milk powder, 1,700 pounds of cocoa butter and 1,400 pounds of chocolate liquor.
This 12,000 pound chocolate slab by World’s Finest Chocolate has been officially recognized by the Guiness World Records official as the largest ever made chocolate bar in 2011. The candy bar is 3-feet high and 21-feet long.
This big bar of candy and calories is actually in the front lines of this Chicago-based company’s campaign for nutrition. The chocolate bar has been touring around schools in the U.S. teaching students to “Think Big, Eat Smart.” It is set to go around 60 cities with lessons for eating in moderation and exercising daily.
“We purposely made this bar to be an example of ‘portion distortion,’” said Eddie Opler, CEO of World’s Finest Chocolate, in a statement. “We’re committed to educating families about eating right and staying active and doing it in a fun and engaging way.”
The concept of portion control is still strange to a lot of people, as Tour Director Sarah Linn Brannan explained, but the company “wanted to reach younger children because reaching them at a young age is extremely important.”
Using a big candy bar to catch the youth’s attention is part and parcel of the whole campaign that was successfully pulled-off by the World’s Finest Chocolate.
Furthermore, as per Guinness requirements, the candy bar had to be eaten and was consumed in a festival in Chicago last May 2012. It was of course served to the public only in appropriate serving sizes.