Can Candy Bars be healthy?

It most definitely can. Nicky Bronner thought of making candy bars that are both tasty and healthy by using all-natural product and came up with the company called Unreal which is on “a candy-coated mission to unjunk the world.”


October 25, 2012 was the day that Unreal first launched their products in California’s venice Beach. Red shopping carts filled with colorful packages of chocolate and candy bars were pushed around for advertisement.


Unreal believes that their candy is all-natural and sustainably sourced. The company does not use corn syrup, genetically modified organisms, or artificial dyes to make their candy products. The candy bar ingredients come from plants like cabbage and beets, organic palm kernel oil from Brazil, and traceable Cacao beans from farms that does not support child slave labor.


Five different candy products were launched after “thousands of recipe attempts.” These products resemble some of the more popular candy brands like M&M’s, Reese’s Peanut Butter Cups, and Milky Way. Interestingly enough, these chocolate and candy bars do not cost any more than the suggested retail price for regular candy.


The company is being promoted by supermodel Gisele Bundchen, football-star Tom Brady and Twitter’s Jack Dorsey through YouTube videos and on their social networks.


At present, these chocolate and candy bars could be found in retailers around the U.S. including CVS, Rite Aid, Walgreens, Wegmans, Kroger, BJ’s Warehouse, Michaels, Staples and Target through the efforts of the company’s CEO, Michael Bronner.


Unreal, after introducing their all-natural candy bars, is now set on a bigger challenge of getting consumers to choose their products over the other more popular bands.